Adam Bird

General Manager NSW

Adam embarked on a career at the turn of the century that would see him firmly planted with the descriptor of ‘digital native’. Having gathered a deluge of digital experience from big-hitters such as IBM, Westpac and Edelman, with a stint as a Senate candidate for political party, Flux, Adam sits comfortably, yet eagerly in the chair as NSW General Manager for KJR.

The man loves his sports. Ask Adam about the Sydney Kings - if you’re lucky he might invite you to join him in the KJR box, strategically positioned as close to the hoop as one can get. Side projects are also close to Adam’s heart, and surprise, surprise, they’re sports related. From the early stages of a ground-breaking app for young sportspeople to investing in fuel for the active, his passion for big ideas is prevalent in everything he touches. And his mantra – ‘under promise and over achieve.’