Driving Innovation in the Visitor Economy with CRC
With the Brisbane 2032 Olympics and Paralympic Games on the horizon, Australia has a unique chance to set a global example in tourism and event experiences with cutting-edge AI innovations and tools.
At KJR, we are proud to be a Platinum Partner for the Next-Gen Visitor Economy CRC, which is an initiative to reshape Australia’s business operations and planning, tourism, productivity and service quality of visitor experiences and destinations through AI, smart technologies, and sustainable business models. Together, we are working to make sure that by the time the world arrives for the Games, Australia is ready with smarter, greener, better and more unforgettable tourism experiences.
Source: Next Gen Visitor Economy CRC website
Reinventing the Visitor Economy with AI and Sustainability
The Next Gen Visitor Economy CRC is set to redesign Australia’s visitor experience by harnessing AI and innovative technologies to create world-leading, sustainable visitor experiences. By analysing rich customer data, the CRC will help businesses foretell future demand and co-design cutting-edge solutions that enhance productivity, service quality and tourism workforce opportunities. This initiative will also support regenerative tourism, environmental monitoring, and regional growth, empowering First Nations-led development and building strong, future ready destinations ahead of Brisbane 2032 Olympic and Paralympic Games.
KJR's Expertise Fuels Future-Ready Innovation
KJR brings proven expertise in delivering future-ready solutions across complex digital landscapes. Our work on some of our projects demonstrates our ability to enhance user experiences at scale through robust data management and integration. In parallel, our leadership in AI Assurance ensures organisations can adopt and scale artificial intelligence responsibly, balancing innovation with trust and accountability. We also provide deep capabilities in database management, enabling secure, reliable, and high-performance systems that underpin business-critical applications.
This collaboration allows KJR to combine these strengths with shared industry-university expertise, leveraging cutting-edge data and research while gaining exclusive access to testbeds. Together, we’re driving sustainable outcomes, meeting the growing demand for low-carbon, culturally rich regional tourism and supporting First Nations-led initiatives.
A Message from Kelvin Ross, KJR Founder
“We’re combining AI, sustainability, First Nations knowledge to boost economic growth, visitor experiences, environmental health and cultural well‑being.”
What KJR Will Deliver as a Platinum Partner
As a Platinum Partner, KJR will co-design and pilot next-gen tech solutions such as data platforms, support knowledge-building initiatives, including workshops, and training. KJR will also contribute through impactful real-world case studies in towns, regions and visitor hubs.
Let’s build the future of Australia's visitor economy, together.