Over 10 years we help companies reach their financial and branding goals. Engitech is a values-driven technology agency dedicated.

Gallery

Contacts

411 University St, Seattle, USA

engitech@oceanthemes.net

+1 -800-456-478-23

News

Featured: There is an AI in CTO – Datarwe

News

As CTO for the strategic technology advisory firm KJR, Dr. Mark Pedersen has had a decades-long fascination with AI. Learn how this relationship started and Mark’s views on the opportunities ahead for AI in solving human problems plus how Mark adds a unique set of skills to Datarwe – KJR partnership.

This article was first published on the Datarwe website. Access the article here


Your interest in Artificial Intelligence goes back many years – to your PhD in fact. Tell us about what drew you in back then

My interest in AI really stems from a desire to use technology to solve challenging human problems. In my PhD I was looking at language technology, specifically ways of representing the knowledge that enables automated translation between human languages: it’s important to enable better communication between people of different backgrounds, and language can be such a big barrier.

 One thing I learnt is that the models and assumptions we bring to how we use technology to solve problems often embed the same culturally specific biases we have around us. Back then I was looking at how biased language models were to the structures of English, or other major European languages, simply because those were the languages of many researchers in the field.

It is very difficult to escape the biases you have, that you bring as a human. Working from within a culture you’ve got to expand your field and have a diverse group of people working together to be able to recognise there is a bias there.

Where do you see AI is at today in terms of its adoption by the business and other communities?

I believe we’re at a point where many of the barriers AI has faced in the past are falling away. We have a critical mass of data and relatively cheap and easy access to the storage and computing power needed to make AI widely accessible. This makes applying AI to specific problems much easier than ever.

In the health space, problems which rely on pattern recognition such as recognising potential skin cancers are a really good target, and there has been lots of progress in areas like that where you can do pattern recognition on data captured at a point in time, such as an x-ray, a CT-scan or a simple photograph. This kind of approach can extend to other areas, such as detecting the on-set of various conditions from factors like heart rate variability which might be only detected over time, so we need a different kind of data set for that.

The roadblocks we face for this kind of problem solving is that while there can be a lot of “normal data” that helps us get to 80% or 90% of the way to being able to provide practical AI solutions, it can be really hard to get enough data about the unusual “corner cases”. This is where the ability to collect large amounts of data and share it securely is really important.

The other key challenge is being able to make sure that AI algorithms are trustworthy and reliable. It’s not enough to just recognise a medical symptom or a road hazard. To build trust we also need an explanation of why the algorithm thinks it sees a stop sign, why a skin lesion might be malignant or why a patient might be at risk of developing diabetes. This is a big part of being able to do quality assurance on AI solutions – not just checking that the result is right but also checking that it is right for the right reasons. In the case of machine learning systems which are constantly being fed new examples, part of that is being able to detect if the reliability of the algorithm starts to drift as updates are made based on new input.

What cultural commitments do you suggest for companies that want to embrace the full power of AI?

 There is a lot of buzz around AI, and I think a lot of unnecessary fear-mongering about AI replacing humans. I think there are huge advantages in using AI to enhance our abilities to recognise and make decisions in complex situations. In healthcare this can be a way of “compressing experience” i.e. giving clinicians access to knowledge that is distilled from looking at thousands (or millions) of examples can be like gaining years of experience – but it is important to be able to use that externally-provided knowledge along with your own insights and not cede the responsibility for decision making to the machine.

When using AI to enable your organisation to be more responsive, it’s important to keep humans “in-the-loop”. An AI might help sift through lots of data to help identify issues that are urgent or important, but it’s essential for humans to be involved  in terms of deciding how to respond. We can’t abrogate our responsibilities with regards to decision-making, ethics, and so on.

Tell us about your history with KJR – we understand it’s been a long one?

I knew Kelvin (Dr. Kelvin Ross – Founder and Chairman KJR) through working at the Software Verification Research Centre at UQ in Brisbane. We both had an interest in safety critical systems and formal methods. A lot of what was going on at the SVRC was about how you prove the correctness of software, especially systems like train control systems or heart pacemaker software that can’t exactly be testing in the field. For those sorts of systems proving their effectiveness was pretty important, but it is complex and time consuming.

KJR was born out of the realisation that software was going to become deeply embedded in everyday life, and that we’d need to apply a wide range of technique to address the kind of scale of software quality issues that we were likely to face as a society.

Initially there was a small handful of us working from Kelvin’s garage, and from those humble beginnings we’ve now got over one hundred staff and offices around the country.

Given the multitude of projects and clients you have worked with has there been a mantra learnt in terms of optimising customer success?

The map is not the territory – always take time to stop and assess exactly what is needed for the specific situation, rather than apply a “cookie cutter” approach. In practical terms, at KJR that’s why we always start with a technical risk assessment – understanding exactly what risks we’re trying to manage and what is really important. Sometimes you can cut out a lot of unnecessary activity that ultimately won’t help – other times if you don’t stop to really check assumptions, you can miss critical areas that could come back to bite you later.

How do you translate your ideas and vision into terms that your technical teams can get behind?

This is really hard, but the key is usually about continually focusing on the goal, and supporting people to acquire the understanding and the tools they need to move towards that goal. I need to know enough about where we want to get to, and what kinds of solutions might get us there so that I can clarify the goal, and point my team towards things that might work. My ideas about what might work might be wrong, and the team will quickly become more expert in a particular problem that I am, so micromanaging people is not helpful. Believing in their ability to solve problems and encouraging them to try things and continually keep learning is much more effective.

The sorts of things that are really important are make sure that you actually solving a real problem. Just because you’ve got something that looks like a solution don’t assume that it is something that anyone actually wants. Secondly, understand if you are solving that then solve that in a good way, in a way that is flexible and scalable The other thing I often see is that people don’t really take requirements seriously They don’t work on those things up front They just start writing some code.

How do you keep yourself up-to-date with the latest technology?

Probably the main way I keep up is by hanging out with other technology nerds ! I hear about something, I check it out, and if it captures my interest then I’ll usually dive in and try to do something with it, in order to consolidate my understanding. Books or on-line courses can help with that kind of deep dive. Conferences can be good for scanning trends and what is on the horizon. Then it can be a matter of sorting through the hype in order to know what is worth investing more time in.

Let’s talk about your relationship with Datarwe and where the synergies with KJR lie

 I think the key role in Datarwe for myself personally, and the KJR team more broadly, is around assurance. What Datarwe is building is essentially a platform, a building block if you will, for innovation in the health space. Data providers need to be confident that their data are secure and well managed, and those wishing to conduct research or build solutions using that data need to be confident that platform is reliable, the data has integrity, and that overall that this is a safe space in which to work.

 Data collection, data mining and machine learning have been driving the digital economy for quite a while, but for the most part this has been about fine-tuning search results and serving up content, particularly advertising. If you are Google or Facebook, for example, you essentially have a captive source of data and so you don’t really need to share it or collect it from third parties, and there hasn’t been a lot of focus on providing assurance around the governance of that data or the quality of the algorithms produced.

But if you’re working in the health sector, or you’re working in manufacturing or logistics, then the data landscape is much more fragmented –data sharing will be an essential precursor to enabling effective AI solutions, and there’s going to be a growing need for assurance across the whole process – from the governance of data collection, including things like privacy protection, and assuring ethical applications of that data, through to assuring the quality of the solutions that are developed.

So for KJR, the opportunity to support Datarwe through that whole process also enables us to build a deep understanding of what other clients will be needing in this space in the very near future.

On a personal note, how do you unwind away from work?

I dabble in music production and audiovisual art. I also do a bit of writing about that same thing and was fortunate to get a chapter in a book published earlier this year. Those kinds of things are fun – a way of leveraging my technical skills while dipping my brain into a completely different context. I also enjoy getting outside in nature whether that’s long bush walks or going to the beach – having regular times to disconnect from technology is really important.

Lastly, any words of wisdom to aspiring tech professionals?

KJR proudly partners with Datarwe.

If you need robust online security procedures for your organisation, Contact KJR today for an initial discussion.

KJR is a technology-focused strategic advisory firm specialising in Assurance, Cybersecurity and DevOps. With over 100 consultants working with clients across Australia, we provide expert advice and delivery for digital transformation programs.

Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

 

Defining specific terms

Our website address is https://kjr.com.au

    • “KJR” means K.J Ross and Associates and any of its associated entities.

    • “We” and “us” refer to KJR and “our” has a similar meaning.

    • “Privacy information” includes personal information and sensitive information.

    • “APPs” refer to the Australian Privacy Principles incorporated in the Privacy Act 1988 (Cth).

1. Purpose of this policy

    • KJR is subject to the Privacy Act 1988 (Cth) which includes the amendments made by the Privacy Amendment Act 2000 (Cth) and the Privacy Amendment (Enhancing Privacy Protection) Act 2012 (Cth), governing the collection, use, handling and disclosure of personal information. This Privacy Policy is written in accordance with, and conforms to, the APPs.

    • The KJR Privacy Policy explains in general terms how our organisation protects the privacy of information in compliance with Australian privacy law.  Our Privacy Policy lays down the principles by which we collect, store, use and disclose any personal information you provide to us or we collect from other sources.  Our Privacy Policy also informs people how they can access their privacy information, correct privacy information held by us and lodge complaints.

    • Our Privacy Policy does not apply to acts and practices of a KJR entity which relate directly to the employee records of that KJR entity’s current and former employees.

2. How KJR collects your privacy information

We solicit and collect personal information where reasonably necessary for the proper function of our Website.

In all cases KJR collects privacy information by lawful and fair means.  In most circumstances, KJR collects your privacy information directly from you. As an example, we may collect privacy information about you when you:

    • correspond with us via telephone, facsimile, email or letter;

    • subscribe (electronically or otherwise) to any of our publications;

    • access and use our website on your device;

    • provide information solicited by us via a form, registration process or payment;

contact us through the website or social media channels; and contact us in person.  Typically, the privacy information we collect about you includes your name, mailing address, telephone number and e-mail address.

Types of personal information we collect may include, without limitation, your name, age, date of birth, email address, photographs, audio and video content, transactional data obtained via third-party payment services, geographical information obtained from your device transmissions, and other user-generated content uploaded to and/or stored on our servers. We may also collect non-personal statistical information, such as analytics and cookies data, IP addresses and the specifications and settings of your devices (such as your preferred language) used to access the website.

Our general policy is to collect privacy information from you directly and not from third parties, but we may do so if a circumstance arises in which it is unreasonable or impracticable to collect information from you directly.

Where such unsolicited information falls outside this reasonable necessity, we endeavour to destroy and/or de-identify the information as soon as practicable.

3. Anonymity and Pseudonymity

While you are permitted to use our website anonymously or pseudonymously, you may only do so insofar as it is practical for the proper function of the website.

4. Notifying you about our collection of your information

When we collect your privacy information from you directly or from a third person we must, if reasonably necessary in the circumstance, ensure you are aware of particular matters associated with our collection of your privacy information.

Our subscription page when you subscribe to our newsletters and alerts contains a “privacy information” clause referring to our Privacy Policy for the purpose of notifying you of all relevant matters about collecting your privacy information.

5. The purpose for which we may collect, hold, use and disclose

KJR collects personal information only where reasonably necessary for one or more of the functions and activities connected to the operations of our business.  We collect personal information for the primary purposes of:

    • providing clients with a service;

    • considering making offers of employment or for contracted employment purposes;

    • receiving services provided by you or your employer; and

    • advising you of industry developments and events and in the conduct of marketing activities.

6. How KJR uses or discloses your information

Generally, KJR uses and discloses privacy information only for the primary purpose for which we collect it. Additionally, we may also use privacy information for a secondary purpose related to a primary purpose for which you would reasonably expect us to use the information, unless an exception applies.

Any personal Information collected of the type described above may be used or disclosed by us for the following primary purposes:

    • in the course of the regular operation of the website;

    • to respond to feedback and complaints;

    • for the development of new services or products;

    • to better understand user trends and usage patterns;

    • to improve your overall user experience of our website;

    • for the enforcement of our Terms and Conditions; and

    • for direct marketing purposes (see below for more information).

In addition to the abovementioned purposes, your Personal Information may be used or disclosed for any of the Permitted General Situations outlined in s. 16A of the Privacy Act 1988 (Cth), including but not limited to use or disclosure for evidentiary purposes in establishing or defending a legal or equitable claim, serious threats to public health or safety, or assistance in locating missing persons. We may be compelled by operation of law to disclose any information relating to you, including your identity and contact details.

From time-to-time, it may be necessary for us to share your personal information with third parties in order for you to fully utilise our website, including third parties outside Australia. We take reasonable precautionary measures to see that these entities will respect your privacy in line with the APPs or their international equivalent. An example of a precautionary measure is incorporating a confidentiality clause into a contractual agreement to legally protect your privacy information. We may process your personal information on a server outside the country in which you live.

We will not disclose privacy information collected by us to third parties for the purpose of allowing them to direct market any products and services to you.

7. Direct marketing

We may use your personal information to provide you with updates on our industry and information about our services, unless you request not to receive such communications from us.  You may also subscribe to our newsletters or industry alerts via our website or direct contact.  KJR makes clear that each subscriber is consenting and expects to receive such information from us.

All of our direct marketing communications contain a facility whereby you can opt out of receiving future communications.  You may also at any time separately request not to receive direct marketing communications from us. We will comply with all such requests as soon as reasonably possible. Unless you opt out or request not to receive direct marketing communications from us, by continuing to use the website you consent to receiving such marketing communications.

8. KJR’s use of cookies

When you visit our website – kjr.com.au, our server attaches a small data file called a “cookie” to your computer’s memory. Cookies are pieces of information that may be transferred to your computer’s memory when you visit a website for record keeping purposes.  Most web browsers are set by default to accept cookies.  If you do not wish to receive any cookies from us, you should set your web browser to refuse/ disable cookies.

At KJR, we use cookies to provide us with aggregate (anonymous) information on how people use our website, and to help us to know what they find interesting and useful on our website.  We do not link this information to your identity or to any other information provided by you. There is no information identifying you stored inside any cookies.

9. Collection of anonymous information via our website

As most website owners and operators do, KJR tracks usage patterns on our website on an anonymous aggregate basis.  Each time you visit our website – kjr.com.au, a web server makes a record of your visit.

Specifically, it records your:

    • Internet Service Provider;

    • date and time of your visit;

    • pages accessed and the documents downloaded;

    • search items entered; and

    • referring URLs (universal locators).

10. External websites

This privacy policy applies solely to information collected with regard to our website. We take no responsibility for the collection of information and/or privacy practices of any third party websites or websites that may be accessible via a hyperlink or third party advertisement on the website.

11. Information about other people that you provide to KJR

If you or your organisation is subject to privacy laws and you provide information to KJR about someone else (such as directors or employees of your organisation), you must ensure that you are entitled to disclose that information under the APPs, without KJR taking further steps to make sure your disclosure is compliant.

As an example, you may be covered by a permitted general situation – an exception to the general obligation to not disclose personal information for a secondary purpose.  You should familiarise yourself with these circumstances to know when you do not need consent to disclose, such as the exception that allows a disclosure that is reasonably necessary for the establishment of a legal claim.  In other cases, you must gain consent of the individual whose information is being disclosed.

12. Maintaining currency of your information

KJR commits to ensuring that all reasonable procedures are followed to ensure your privacy information is accurate, complete, and up to date whenever we collect or use it.  If we believe the information we hold is inaccurate, out-of-date, irrelevant, incomplete or misleading, we will take steps to correct the information.

We may take steps to destroy or permanently de-identify information when it is no longer needed for any purpose for which it may be used or disclosed. We may retain and use de-identified information or statistical data collected, including in the event that you cease to use the Website.

If you suspect that any of your privacy information held by KJR is inaccurate, out-of-date, irrelevant, incomplete or misleading, please contact us immediately and we will take all reasonable steps to correct any such information within a reasonable time, at no expense to you.  If we cannot resolve the issue in a reasonable time, we will either give you an explanation as to why or discuss alternative courses of action.

13. How KJR secures your privacy information

Your privacy information may be stored by us either in hard copy documents or as electronic data in our information technology systems.  KJR maintains a high level of physical security over our hard copy and electronic data stores and premises, such as locks, alarms and barrier systems.

We have developed specific policies governing information security in respect of local and remote systems access, including passwords and authentication devices for corporate and personal email, internet browsing, use of laptops and mobile and tablet devices. Access to USB, CD & DVD devices is controlled and audited.

14. Transfer in certain circumstances

If there is a sale, merger, consolidation, change in control, transfer of substantial assets, reorganisation or liquidation of KJR then, in our sole discretion, we may transfer, sell or assign personal information collected to one or more relevant third parties.

15. Gaining access to privacy information held by KJR

You are entitled at any time, upon request, to access your privacy information held by us.  We will respond within a reasonable time after the request is made and give access to the information in the manner requested by you, unless it is impracticable to do so.

Should access to any privacy information be refused, KJR will explain the reasons for refusal, and inform you of any exceptions under the Privacy Act relied upon as the basis for such a refusal.

16. Making a complaint

Should you wish to complain about a potential breach of this Privacy Policy or the APPs please contact our Privacy Officer.

The Privacy Officer will make good faith efforts to rectify the issue and respond within a reasonable period after the complaint is made.

17. Contacting us

Should you wish to make any query related to your privacy information held by KJR or our privacy policy, please contact our Operations Manager:

info@kjr.com.au

1300 854 063